Rapidly growing advertising sales company picks EngagePHD to manage expanding ad screen network

23 March 2018 kgoldsmith Comments Off on Rapidly growing advertising sales company picks EngagePHD to manage expanding ad screen network Uncategorized

Grocery retails leading advertising group, Adcorp360, is rolling out Ping HD’s award-winning EngagePHD content management platform on System on a Chip (SoC) digital signage displays from Samsung.

Expecting to finish the initial rollout within over 2,500 grocery stores throughout the United States, Adcorp360 selected Ping HD’s EngagePHD Digital Signage content management software to power synchronized advertising content across multiple SoC displays located at the point of purchase.

The solution is built around 32” Samsung Smart Signage Platform (SSP) SoC commercial displays which eliminates the need for any external media players or onsite servers and reducing the number of potential failure points. Each screen is connected to the Internet wirelessly through a router over a cellular network and the content is synchronized across all screens.

Typically, grocery customers will see eight to twelve displays in each of the current 100 stores implemented so far, with a display located at each of the checkouts.

EngagePHD; is an easy-to-use, web-based design, content management and network monitoring application. Built using the latest web technologies, this application works seamlessly with Samsung’s SSP commercial digital signage displays. The EngagePHD™ dashboard amongst other powerful features allow operators to manage content, verify operational status, receive automated alerts and book advertising campaigns.

 

Kevin Goldsmith, Chief Technology Officer at Ping HD, says:

“This is another commercially proven example of the performance, flexibility and simplicity of SoC based display technology. Adcorp360 understands the Cost vs. ROI model in advertising and that lowering your total cost of ownership will allow participation of additional store locations”.

Ed Greenberg, Chief Technology Officer at Adcorp360, says:

“Ping HD has been instrumental in helping design the network architecture for our business model as we expand from print based advertising to digital signage based advertising. Ping HD’s development approach, short sprint cycles and customer involvement in new features has resulted in a software platform that delivers everything we need.

The Ping HD team has implemented every request we have had to refine and enhance the functional and ergonomic aspects of their terrific cloud based interface which our team uses on PCs, laptops, phones and tablets, to post new content, while installing new stores or monitoring our growing network. The software gurus at Ping HD are now creating a new, dynamic structure to handle our national advertisers and they are laying the groundwork for what may be the first ever, universal bridge to programmatic feeds. We could not have grown so fast without them.”

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