Costco Wholesale chooses EngagePHD to power the e-commerce digital signage network within their warehouse clubs.
EngagePHD™ gives the wholesale chain the ability to strategically push online marketing content in real-time to many of their US warehouses.
Ping HD, a leading provider of digital signage software solutions has partnered with Costco Wholesale to roll out the award-winning EngagePHD™ content management platform to power their in-store e-commerce digital signage displays.
Costco chose EngagePHD™ because of its flexibility, scalability and overall ease of use compared to that of other digital signage content management systems they tested.
Costco Wholesale has historically announced member-only specials and announcements on their website, limiting the reach of these messages solely to their online audience. In an effort to expand the visibility of these messages, connected displays with external Android media players have been installed in select locations around the store.
The cloud-based digital signage software platform installed on these media players gives the Costco e-commerce team a new vertical to strategically target and push digital content in real-time to any warehouse with an installed display. Costco started rolling out the software onto their in-store displays in October 2017. To date, EngagePHD™ is actively running in roughly 200 US Costco locations.
Bj Long, Manager of Technical Support at Ping HD said: “The ability to use EngagePHD™ on a wide variety of hardware platforms helped Costco quickly evaluate their options. Because they have access to a vast number of televisions within each warehouse, it made sense for them to go with external Wifi Android media players preconfigured with the EngagePHD™ software. This gives Costco the freedom to quickly move the players to any available television all while keeping the investment per display extremely low.”
Gordon Glessner, E-Commerce Manager for Costco Wholesale said: “While working on a new solution for digital media in our warehouses, we looked at a variety of digital signage content management systems. In the end, we chose to partner with Ping HD because of the overall simplicity of the software combined with the way it met our overall technical needs. The one-on-one attention we continue to receive from the Ping HD team has been superior.”
EngagePHD™ is an easy-to-use, cloud-based digital signage content management and network monitoring application. Built using the latest web technologies. This application works seamlessly with many popular media players and commercial SoC displays. The EngagePHD™ dashboard amongst other powerful features allows operators to manage content, verify operational status, receive automated alerts and book advertising campaigns.
About Ping HD:
Ping HD is a full-service digital media company. They provide affordable, scalable, flexible, and innovative digital signage software solutions. We tailor our approach to meet your specific requirements in order to make the most of your investment. Our digital signage solutions are tailored to meet the needs of the travel, hospitality, sports, QSR, retail, corporate and education industries.
About Costco Wholesale:
Costco Wholesale is a membership warehouse club, dedicated to bringing their members the best possible prices on quality, brand-name merchandise. With hundreds of locations worldwide, Costco provides a wide selection of merchandise, plus the convenience of specialty departments and exclusive member services, all designed to make their shopping experience a pleasurable one.
For more information visit: Costco.com
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